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Email Marketing Software Tip 3-4 Ways of Keeping Contacts Active-edited Marketing Articles | November 16 Gary Payton Jersey , 2009

Part of email marketing software success involves a diligent effort at making sure


your contacts are still actively viewing your messages. Without a properly maintained


contact list your email marketing software experiences will not be as successful as


they should be. Here are four ways to help reel




Email marketing software success hinges on the quality of you contact list. However,


based on the email marketing software industry, your contacts will begin to drop off


approximately three months after they initially opted in to your emails. I've


mentioned in previous articles that a drop off should be expected Shawn Kemp Jersey , but there are ways


to ensure that this drop off is greatly reduced, therefore making certain that the


volume of your quality contacts is much greater. Here are four strategies to help you


accomplish this using email marketing software.


"Preferred Customer" Offers:


As a retailer, using incentives can attract subscribers to continue their interest in


your emails and services. Providing a simple promotion or discount for subscribers


that haven't opened recently can reactivate a dormant user.? In addition Detlef Schrempf Jersey , you can send


these kinds of offers to in-active users so that they update their contact information


and preferences etc. This will help gather information on their continuing needs as a


customer, as well as give you current contact information.


Send Out a Questionnaire:


The best way to discover why a customer hasn't been opening your emails is to ask


them. Using email marketing software you can create a survey (that is quick and easy


to fill out) so that in-actives can provide you with feedback.? This is valuable


information on things to avoid, but more importantly will tell you EXACTLY what


particular users need from you so that you maintain them as active contacts.? The


survey will have questions relevant to your services Ray Allen Jersey , but be sure to also include


things like a "preferred kind of message" section, or "best time to contact by email"


section and of course a "comments and suggestions" section.


Take a Closer Look at Your Contacts:


Often times you'll notice that there are chunks of subscribers not responding to your


emails, that all have similarities. Through these similarities you might be able to


determine how to get through to those groups. You might find there is a section of


your subscribers that are all in a particular demographic that you haven't been


targeting in your email marketing software campaigns: young men Paul George Thunder Jersey , older women, single


parents, or people in a different time zone Carmelo Anthony Thunder Jersey , etc. By taking a closer look at your


contacts you might get a lightning bolt idea as to why they have not previously


responded and can easily remedy it so that your email marketing software yields even


better results.


TestingMix Things Up a Little:


There is no harm in spending a little time testing-out different ways of sending to


determine if it can attract a few more in-actives to the "good side".


If you've always sent out email on the same day or time of day, try a few varied


distribution times; see if it produces a different response.? You can also change how


often you're sending your emails. If you're accustomed to sending once a month, you


may want to try sending twice a month Russell Westbrook Thunder Jersey , or once every two months.


Also, try creating different content. In your analysis of you contacts if you've


noticed a trend among in-actives, consider packaging the content differently for this


group. You can also mess around with the format of your email marketing software


campaigns. Start testing the differences between text versions vs. more dynamic


looking campaigns.
?
Another important factor is you subject line.? Sometimes all it takes to attract a


subscriber back to the active list is changing the subject line. A subscriber might


not open the email because the subject line is the same or similar to previous


messages sent. For these subscribers the assumption is that if the subject line is the


same or similar Paul George Kids Jersey , so is the content. Testing out different methods of sending out


campaigns will activate the pulses on some of your more zombie-like subscribers, but


will also give you valuable information on what their wants and needs are.


Successful email marketing software users are spending time on the maintenance of


their contact lists; it's time to take full advantage of your email marketing software


service by making that extra effort to ensure your contacts are still interested.


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